2004
Maxsell takes its first step
Arihant Marketing was formed with ₹10 lakh in capital, marking the beginning of Maxsell’s journey.
Beyond the
Display
Yes, we do brilliant displays. But two decades across every industry and every scale have taught us that the display is just the beginning. As part of Haritha Automation, every Maxsell solution is built to last, calibrated for clarity, tailored to the space, and supported long after the screen goes live.
The Clear Standard
To become India’s most certain choice for LED video
wall solutions.
The Strong
Commitment
To ensure quality at every stage, through the right configuration, the right installation, and the right support, so no Maxsell installation is ever left to chance.
always six
Seen and Trusted
The Guiding Frame
Before the Sale
We believe informed decisions lead to successful installations, so every project begins with a thorough site survey before commitment.
The Full Picture
Clarity builds lasting trust, which is why pricing is kept honest with complete cost visibility and no hidden elements.
After the Screen
We believe responsibility extends beyond installation, so ongoing support and remote diagnostics ensure consistent performance throughout the display lifecycle.
Always On Call
We understand operations cannot afford downtime, which is why queries are addressed within 48 hours in metro areas and 72 hours in rural locations.
Timeline
2006
Manufacturing begins to take shape
Contract manufacturing of bundle counters began according to Maxsell’s designs and quality standards.
2007
Technology partnerships expand capabilities
An international collaboration began to develop affordable loose note counters with advanced iScan counterfeit detection technology.
2008
Quality standards take the lead
Maxsell received ISO certification, strengthening its focus on consistent quality standards and processes.
2009
Maxsell expands across markets
Exports began across SAARC countries, while MX50i crossed 20,000 units and the dealer network reached 50.
2011
Reaching new markets and milestones
Vacuum counting machine exports expanded into Africa, alongside the launch of the MX50i Turbo premium note counter.
2013
The product portfolio grows
XRF and laser marking machines were added, expanding Maxsell’s product portfolio beyond counting solutions.
2014
A significant milestone in scale
MX50i crossed one lakh units, reflecting strong customer acceptance and sustained demand for the product.
2015
New technology enters the portfolio
Matrix sorters were launched, alongside development of the MX50i Pro prototype with new core technology.
2016
Maxsell strengthens its structure
The company was restructured with dedicated business and operations divisions to support its expanding portfolio.
2017
Automation becomes a focused business
Haritha Automation Private Limited was established to strengthen focus across banking automation and other business verticals.
2018
Banknote sorting gets more advanced
The Matrix 8300, a 2+1 pocket banknote fitness sorter, was added to the product portfolio.
2019
Maxsell enters LED displays
LED video walls and interactive display panels were added to the product profile, opening a new business vertical.
2022
Sorting capabilities continue to expand
The Matrix 8510, a 4+1 pocket banknote sorter, was added to strengthen the sorting machine portfolio.
2023
LED business gains traction
The LED Video Wall business recorded 35 entries across 31 distinct customers, marking its first full period of recorded activity.
2024
LED activity continues to grow
20 LED Video Wall entries were recorded across 18 customers, alongside three additions to the product portfolio.
2025
LED activity reaches a new high
The LED Video Wall business recorded 70 entries across 59 distinct customers, its strongest complete-year activity.
2026
Momentum continues into 2026
Through 8 August 2026, the LED Video Wall business recorded 54 entries across 47 distinct customers.
BEYOND
The journey continues
Evolving our solutions and capabilities to meet changing needs and create lasting value for our customers.
The People Behind the Pixels
Shantilal Jain H. L.
Chairman
Anandh Jain
Director
S. Naveen Kumar Singhvi
Director
Arun Singhvi
LED Business Manager
Chandana
General Manager
Tanish
Project Manager